The following people have been chosen to moderate sessions. Moderators are responsible for laying the groundwork for the discussions. They will introduce the topic, describe the challenges and opportunities the topic offers to publishing and then they'll open up the discussion to attendees.
Collaborating for Success
Social strategies to help you write, market, and publish profitable nonfiction books.
The inefficiencies of traditional publishing and the high cost (time and money) of self publishing have long been accepted as the price of becoming a published author. Now, an increase in sustainability consciousness, more-power-to-the-user thinking, and the technological tools to make social connection easier and more visible than ever before have converged to create the Third Option in Book Publishing. Authors caught in the abyss between big publisher dreams and a self-publishing strategy, are invited to explore the power of collaborative book publishing. The Open BookWorx, collaborative book-publishing model, gives authors a social media and community engagement platform to review, develop and build support for your manuscript before any book gets printed.
What the FAQ? Your Web Marketing Questions Answered
Bring your web marketing problems and, as a group, we’ll discuss solutions.
Attendees bring their web/email/social media marketing problems and questions to the session, and the rest of the group discuss solutions. We’re not going to write anybody’s marketing plan, just apply the collective attendees’ brain to the issue for a few minutes. The session will focus on specific answers to specific questions related to the publishing industry and trading stories of what’s worked for other people.
Also Moderating: Monique Trottier
When readers are more than just readers … Publishing in a connected network.
How publishers, authors and readers can come together to make better books; plus, Building an audience: Developing & nurturing online writing communities. A look at how the writing community, Protagonize.com helps authors to build an audience.
Also Moderating: Hugh McGuire, BookOven
New Business Models in Publishing and Bookselling
A look at emerging publishing business models – are they sustainable?
What are some of the new ways to create, distribute and sell books? This session will look at how traditional royalty structures and distribution arrangements are shifting. We’ll examine some good examples of book companies that are changing the rules and talk about whether or not the new models are sustainable and what they mean for the future of publishing.
B2B Promotion: The Future of Catalogues, ARCs and More
What does the future of catalogues and ARCs look like in Canada?
As publishers seek to make pre-sales more efficient (and greener), online catalogues and ARCs look like a good possible replacement for their paper cousins. What does this mean for Canada? Does it make sense to have one centralized solution or for each publisher to build their own? What would this look like?
Getting to Zero: Who Gets Paid When Books are Free?
A look at the possibilities around free content and how it can be used to help the publishing ecosystem.
A closer look at the possibilities that the delivery of free content offers the industry in the road ahead. What new opportunities does it offer the writer, the publisher, the bookseller, the reader? Since business is clearly no longer ‘as usual’ what opportunities can be developed to take advantage of the new digital landscape, how can the entire publishing ecosystem prosper as a result?
Digital Rights Management vs the Inevitability of Free Content
A discussion around DRM - do we need it, will it work and where does the customer fit in?
As technological efficiencies rewrite traditional rules of supply and demand the publishing industry has the opportunity to respond to the uncertainty of digital dissemination in several ways. What electronic rights does the customer deserve in exchange for their hard earned money? Is the notion of DRM a hopeless anachronism already or is there a chance it can be a useful and transparent tool? Is there any empirical evidence that supports the notion that digital P2P dissemination cannibalizes physical book sales? The industry is standing at a threshold, does it have the vision to meet its future head on?
Book Marketing From a Reviewer’s Perspective
How old world methods do not work for the new world media order and what to do about it. The self-publisher takes it for granted that their book will only get sold if they are out there marketing it—but few new authors realize that the success of their book, even when produced by an established publishing house, will depend on what they as individuals do. As a reviewer, the first thing Lori does when she receives a book is check its online presence—and she have been wonderfully surprised, and woefully disappointed, by some of the creative things online. Meanwhile, Angela saw so much need for a better understanding of how to create and maintain an online presence she's established a consulting practice to help writers create a better online presence even before they've published their first book. This session is an opportunity for authors and publishers of all stripes to share best (and worst!) practices and brainstorm creative ways to reach the book-buying public. Also Moderating: Lori Dunn Freelance Book Reviewer
Lori Dunn Freelance Book Reviewer
Book Marketing From a Reviewer’s Perspective
How old world methods do not work for the new world media order and what to do about it. The self-publisher takes it for granted that their book will only get sold if they are out there marketing it—but few new authors realize that the success of their book, even when produced by an established publishing house, will depend on what they as individuals do. As a reviewer, the first thing Lori does when she receives a book is check its online presence—and she have been wonderfully surprised, and woefully disappointed, by some of the creative things online. Meanwhile, Angela saw so much need for a better understanding of how to create and maintain an online presence she's established a consulting practice to help writers create a better online presence even before they've published their first book. This session is an opportunity for authors and publishers of all stripes to share best (and worst!) practices and brainstorm creative ways to reach the book-buying public. Also Moderating: Angela Crocker, Beachcomber Communications
Using Open Source Models in Publishing
How can publishing learn from the Open Source and Free Culture world?
What lessons from the Open Source and Free Culture world (and projects like Linux and Wikipedia) can be applied in the publishing world? Specific discussions could include content development models, licensing models, distribution and marketing via community, business models and participant motivations.
Also Moderating: Zak Greant and Kim Werker
Using Open Source Models in Publishing
How can publishing learn from the Open Source and Free Culture world?
What lessons from the Open Source and Free Culture world (and projects like Linux and Wikipedia) can be applied in the publishing world? Specific discussions could include content development models, licensing models, distribution and marketing via community, business models and participant motivations.
Also Moderating: Martin Ertl and Kim Werker
Making Friends with the Cannibal: Why Print Publishers & Online Partners Need to Link & Make-up
How publishers can develop a second revenue stream with online partners.
Book publishers have titles and expert writers, but lose to discounts, returns, a short shelf life, fewer booksellers and poor search results. Online sites have good software, SEO and design, but lack high-quality content to draw readers and advertisers. I propose a business model that revives both industries by sharing content but preserving format, brand, and sales for a win-win second revenue stream for publishers and writers thanks to revenue-share on online ad sales earnings per excerpt and direct links to online book sales venues.
Tech Tools for Editing Workflow
A look at tools that can improve your editing workflow – which tools should you use?
BookRiff: A New Model for Publishers, Authors, and Readers
What opportunities and challenges does BookRiff (and other new publishing models) present?
BookRiff.com is a web application in development that allows anyone to build their own book by mixing content from a variety of participating print and Web media sources. At a time of transition in the publishing industry, BookRiff is an open platform where readers determine how they want their books, and publishers increase the flexibility of their content. How does this model fit among other new publishing models, what challenges and questions does it raise for authors and publishers, and what opportunities could it provide them?
Also Moderating: Julie Morris, BookRiff Media
Content Would Be King...
Making your words work on the web: suggestions, learning, and discussion. We'll look at how to take content off of the page, how to create content for different kinds of audiences, and how good content informs good web design - especially when it comes to books.
When readers are more than just readers … Publishing in a connected network.
How publishers, authors and readers can come together to make better books; plus, Building an audience: Developing & nurturing online writing communities. A look at how the writing community, Protagonize.com helps authors to build an audience.
Also Moderating: Nick Bouton, Taunt Media / Protagonize
Optimal Use of Social Media for Authors and Publishers
The use of social media in promoting books is turning into a remarkable success for all involved: writers, readers, and, where applicable, the publisher (although some of the greatest successes are found in self-published work). When seen in the context of the broader use of the Web as a method for writers and readers to connect and interact, it's a phenomenon of extraordinary value to both.
What Sells Books in the Digital Age
An exploration of the impact of the digital world on book media and sales.
What Sells Books in the Digital Age brings together publishers, booksellers and print and on-line media to explore the impact of the digital world on book media and sales. The reduction of print advertising has put daily newspapers in peril, convenient and deep-discount on-line shopping has attracted formerly loyal, community-based book buyers, and publishers are juggling a multitude of new formats, sales channels and cultural influencers. From each perspective, what are the major challenges and how can we help each other?
BookRiff: A New Model for Publishers, Authors, and Readers
What opportunities and challenges does BookRiff (and other new publishing models) present?
BookRiff.com is a web application in development that allows anyone to build their own book by mixing content from a variety of participating print and Web media sources. At a time of transition in the publishing industry, BookRiff is an open platform where readers determine how they want their books, and publishers increase the flexibility of their content. How does this model fit among other new publishing models, what challenges and questions does it raise for authors and publishers, and what opportunities could it provide them?
Also Moderating: Brian Leroux, Nitobi Software
Blogging as Writer’s Practice
How authors can incorporate blogging into their workflow.
What the FAQ? Your Web Marketing Questions Answered
Bring your web marketing problems and, as a group, we’ll discuss solutions.
Attendees bring their web/email/social media marketing problems and questions to the session, and the rest of the group discuss solutions. We’re not going to write anybody’s marketing plan, just apply the collective attendees’ brain to the issue for a few minutes. The session will focus on specific answers to specific questions related to the publishing industry and trading stories of what’s worked for other people.
Also Moderating: Darren Barefoot
Using Open Source Models in Publishing
How can publishing learn from the Open Source and Free Culture world?
What lessons from the Open Source and Free Culture world (and projects like Linux and Wikipedia) can be applied in the publishing world? Specific discussions could include content development models, licensing models, distribution and marketing via community, business models and participant motivations.
Also Moderating: Martin Ertl and Zak Greant
The State of the Electronic Book
A discussion around eBooks and how they are affecting readers, authors and publishers.
Devices such as the Amazon Kindle, the Sony eReader, the Stanza iPhone application, and many others are changing how people access books and (more importantly) how authors reach readers. This session will provide a brief background on the current state of the market, an introduction to the technology, and a guided discussion on the ramifications of this disruptive development for publishers, authors, and readers alike.
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